Last June the first NREDI 2.1 Nissan showroom in Belgium has been delivered. I’ve already explained this evolution in this retail concept in my previous post. We’ve firstly implemented the exterior concept and now the interior has been finalised.
New interior touchpoint
Main interior change is at the main customer entrance where you immediately see the feature car underneath an illuminated canopy, called the Drive. The designers wanted to create a link between the big Nissan logo at the outside of the building and the feature car inside the showroom.
Nissan already chose the digital way in the NRE 1.5 concept. But interaction with customers has been improved. Before there was only a push of images and promotions to customers. Now customers can interact through a touch screen and configure their dream car on the screen at the design lab, while choosing their “real” preferred color and trim sample.
Customers are being welcomed in the showroom between the cars, at the heart of the showroom. Back offices are only for back office tasks and administration.
Aftersales customers and sales customers enter through the same main entrance door. A welcome screen shows both sales and aftersales appointments and which advisor will be helping you.
The waiting area – or spine – is positioned centrally in the space (if possible) to make customers feel comfortable (with a cup of coffee) and with a good view to the cars.